Wednesday, April 29, 2009
Priceline tweets away
Brilliant campaign from Priceline.com starring William Shatner. It's amazing how offering something for nothing (or a simple Twitter follow) incentivizes people. Check it out: http://travelweekly.com/article3_ektid193738.aspx
Now the trick is to capture the actual ROI for Twitter outreach. Suggestions? Leave a comment.